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4.5.2.3 Early majority
- Deliberate, adopt the innovation just before the average members of the community. - Neither very early nor relatively late in adoption - Do not hold leadership position but participate in extension programmes - Slightly above average in education, social and income status and experience - Because of their limited resources, they cannot take hasty or poor decisions. - Less contacts with cosmopolite sources of information. - Active localites and associates mainly with people of their own community. - They are the neighbour and friends from whom majority of members of the community seek information about innovations. |
Last modified: Thursday, 1 March 2012, 8:33 AM