4.5.2.2 Early adopters

4.5.2.2 Early adopters

- Respectable; Localite; More integral part of a community;

- Average members of a community can comprehend their activities relating to adoption of an innovation.

- More opinion leadership

- Potential adopters look to them for advice and information on the innovation

- They try to maintain adoption leadership to keep up their prestige in the community.

- Literates, have large size enterprise, high income, more participative and maintain good contact with cosmopolite information sources.

- Keeps up good contacts with extension functionaries

- Do not test untried ideas but quickest to use tried ideas in their own situations.

Last modified: Thursday, 1 March 2012, 8:32 AM