4.5.2.4 Late majority

4.5.2.4 Late majority

- Skeptical

- Adopt new ideas just after the average members of the system.

- They adopt mainly because people have already adopted it and reaped the benefits.

- Low level of education, low level of participation in extension program and depend mainly on localite sources of information.

- Pressure of peer is necessary to motivate them to adoption.

Last modified: Thursday, 1 March 2012, 8:34 AM