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4.2.7. Leagan’s model (1963)
Leagan’s model is an improved model to the previous models .In this model, response of the audience has been included as an important element.The elements of this model are : i.commuicator ii. Message iii. Channel iv. Treatment v. Audience and vi. Response |
Last modified: Monday, 5 March 2012, 5:54 AM