Fisheries Extension Education (2+1)

4.3.3 Message or content

- It is the information package treated properly for a particular channel and for a specific audience.

- Originates from an information but after proper treatment it becomes a message.

- It should be clear, appropriate, complete, realistic, timely and

understandable from the audience point of view.

- It should clearly answer the basic questions like what, how, when

about the technology and should give the possible outcomes.

- The message must be motivating to bring about the desirable

changes in the behaviour.