Week	Name	Description
1 March - 7 March	Meaning and Definitions
	Evolution
	Positioning
	Public Relations
	PR vs propaganda, publicity and advertisement
	References
8 March - 14 March	Principles of PR
	Functions of public relations manager
	Corporate public relations
	References
15 March - 21 March	Public relation models
	Process of PR
	Public relations tools
	References
22 March - 28 March	Introduction to public speaking
	Types of public speaking
	Process of public speaking
	Elements of public speaking process
	References
29 March - 4 April	Importance
	Non-verbal forms
	Eye contact
	Facial expression
	Gestures
	Posture and body movements
	References
5 April - 11 April	Speech writing
	Decide Type of Speech
	General Purposes of Speeches
	Building Steps of the Speech
	Organization of the Speech
	Technical Aspects of Speech Preparation and Delivery
	Instructions for effective public speaking
	References
12 April - 18 April	Laws
	Fundamental Rights
	Intellectual Property Rights (IPR)
	Ethics
	References
19 April - 25 April	Introduction to social marketing
	History
	Market mix of social marketing
	Additional Social Marketing "P's"
	Example of a Marketing Mix Strategy
	Social marketing issues
	Difference between conventional and current social marketing
	References
26 April - 2 May	Social marketing process
	Analysis
	Strategy development
	Program and communication design
	Pretesting
	Implementation
	Evaluation
	Models of SM
	References
3 May - 9 May	Meaning and definition of marketing and sales
	Marketing Vs Sales
	Features - Marketing Vs Sales
	Marketing Vs Sales - Activities
	Marketing Vs Sales Roles
	Differences between marketing and sales tools
	References
10 May - 16 May	Developmental issues in sm context
	Classification of developmental needs
	SM models for social change
	Individual- intrapersonal models
	Family Interpersonal Theories
	Society- community/organizational network models
	Consistency approach
	References
17 May - 23 May	Major changes in Indian marketing
	Major changes in Indian marketing- trends
	Major changes in Indian marketing- shifts
	Major changes in Indian marketing- challenges
	References
24 May - 30 May	Strategic planning
	Steps for social marketing
	Phase - 1: Literature review and colleague interviews
	Phase -2: Formative research
	Phase - 3 : Pretest
	Phase - 4: Internal assessment
	References
31 May - 6 June	Social marketing environment
	Micro-environment
	Macro-environment
	References
7 June - 13 June	Consumer behaviour meaning
	Types of buying behaviour
	Factors influencing buyer behavior
	Cultural factors
	Social factors
	Personal factors
	Psychological factors
	Stages of buying decision process
	References
14 June - 20 June	Meaning and definition
	Types of channel
	Direct channel (zero level): manufacturer --- customer
	Indirect channel
	References