Topic 1 |
Fashion Retailing and Merchandising Terminology |
|
|
Reference |
|
|
Topic 2 |
Fashion Retailing and Merchandising Terminology |
|
|
Reference |
|
|
Topic 3 |
Fashion cycles |
|
|
Rejection of a style |
|
|
Reference |
|
|
Topic 4 |
Theories of Fashion Adoption |
|
|
Reference |
|
|
Topic 5 |
Indian Retail Scenario |
|
|
Growth |
|
|
The Indian Retail Market |
|
|
Major Indian Apparel Retailers |
|
|
Entry of Multinational companies( MNCs) |
|
|
Quick facts on Indian Retail Sector |
|
|
Major Retailers In India |
|
|
Retail Formats In India |
|
|
Challenges Facing Indian Retail Industry |
|
|
References |
|
|
Topic 6 |
Chain Organizations |
|
|
Definition |
|
|
Organization For Buying And Merchandising |
|
|
Customer Services |
|
|
Selling Services |
|
|
Promotional Activities |
|
|
Fashion Coordination |
|
|
Major Chain Retailers In India |
|
|
References |
|
|
Topic 7 |
Off- Price Retailing |
|
|
Discount Stores |
|
|
Store Policies |
|
|
Niche Stores |
|
|
References |
|
|
Topic 8 |
Hypermarkets |
|
|
Mom-and-Pop Store |
|
|
Warehouse Club |
|
|
References |
|
|
Topic 9 |
Peddlers |
|
|
Mail-Order Sellers |
|
|
Catalog Showrooms |
|
|
Video shopping |
|
|
Ordering via SMS |
|
|
References |
|
|
Topic 10 |
Online Computer Services |
|
|
e-retailing |
|
|
Other Forms of Retailing |
|
|
References |
|
|
Topic 11 |
Introduction |
|
|
Globalization |
|
|
Globalization In India |
|
|
Impact of Globalization |
|
|
Measures of Globalization |
|
|
Disadvantages of Globalization |
|
|
Effects of Globalization on Indian Industry |
|
|
Globalization of Indian Textile Industry |
|
|
Background of Globalization of the Fashion Industry |
|
|
Reasons for Globalization of Retailing |
|
|
Imports versus Domestic production |
|
|
Regulation of Imports |
|
|
Topic 12 |
The World Trade Organization (Wto) |
|
|
The Multifiber Arrangment (Mfa) |
|
|
Quotas And Bilateral Trade Agreements |
|
|
Country Of Origin Rules |
|
|
Taxes On Imports: Tariffs/Duties |
|
|
References |
|
|
Topic 13 |
Definition |
|
|
Role and Responsibilities of a Merchandiser |
|
|
Planning and Control |
|
|
Product development |
|
|
Costing |
|
|
Interfacing with Sales and Marketing |
|
|
Production Authorization |
|
|
Interfacing with Manufacturing |
|
|
Material Management |
|
|
Sourcing |
|
|
Traits of a Merchandiser |
|
|
References |
|
|
Topic 14 |
Introduction |
|
|
Financial control |
|
|
Operations |
|
|
Personnel |
|
|
Sales Promotions |
|
|
References |
|
|
Topic 15 |
Develops Resources for Buying |
|
|
Buy |
|
|
Study Consumer Market |
|
|
Study fashion Trends |
|
|
Work with Other Departments |
|
|
Maintains Stock |
|
|
Prepare written Materials |
|
|
Organize And Manage Office |
|
|
References |
|
|
Topic 16 |
Product Development |
|
|
References |
|
|
Topic 17 |
Retail pricing |
|
|
References |
|
|
Topic 18 |
Introduction |
|
|
National /Designer Brand |
|
|
Private label brand |
|
|
Retail Store Brand |
|
|
Non-Brands |
|
|
References |
|
|
Topic 19 |
Types of Advertising |
|
|
Scheduling and Planning |
|
|
Media |
|
|
Newspaper |
|
|
Space and Positioning |
|
|
Supplements |
|
|
Magazines |
|
|
Television |
|
|
Time Buys |
|
|
National Television |
|
|
Radio |
|
|
E-Commerce |
|
|
Direct Response |
|
|
References |
|
|
Topic 20 |
Planning and Executing Advertisement |
|
|
Special events-Fashion shows |
|
|
References |
|
|
Topic 21 |
Publicity |
|
|
References |
|
|
Topic 22 |
Visual Merchandising |
|
|
Suggestions |
|
|
Types of Display |
|
|
Elements of display |
|
|
Display Props |
|
|
Background |
|
|
Colour |
|
|
Lighting |
|
|
Signs or show cards |
|
|
References |
|
|
Topic 23 |
Cad,Cam&Cim |
|
|
Quick Response |
|
|
Real Time Merchandising (RTM) |
|
|
References |
|
|
Topic 24 |
Export Registration Procedure |
|
|
IEC code (Importer and Exporter code number) |
|
|
Export import licensing |
|
|
Custom Procedures |
|
|
EXIM Policies |
|
|
Duty Drawback Scheme |
|
|
References |
|
|
Topic 25 |
Export Promotion Councils |
|
|
Apparel Export Promotion Council (AEPC) |
|
|
Handloom Export Promotion Council (HEPC) |
|
|
Indian Silk Export Promotion Council, Mumbai (ISEPC) |
|
|
References |
|
|
Topic 26 |
TEXPROCIL |
|
|
SRTEPC |
|
|
W & WEPC |
|
|
EPCH |
|
|
References |
|
|
Topic 27 |
Introduction |
|
|
BTRA |
|
|
ATIRA |
|
|
SITRA |
|
|
NITRA |
|
|
References |
|
|
Topic 28 |
SASMIRA |
|
|
WRA |
|
|
References |
|
|
Topic 29 |
Fashion Information Services |
|
|
Fashion Consultant |
|
|
Merchandising, buying, and product development organizations |
|
|
Management Consultants |
|
|
References |
|
|
Topic 30 |
Fashion in News Media |
|
|
Fashion Magazines |
|
|
News Papers and General Magazines |
|
|
Trade Publications |
|
|
References |
|