Topic Name Description
Topic 1 Page Fashion Retailing and Merchandising Terminology
Page Reference
Topic 2 Page Fashion Retailing and Merchandising Terminology
Page Reference
Topic 3 Page Fashion cycles
Page Rejection of a style
Page Reference
Topic 4 Page Theories of Fashion Adoption
Page Reference
Topic 5 Page Indian Retail Scenario
Page Growth
Page The Indian Retail Market
Page Major Indian Apparel Retailers
Page Entry of Multinational companies( MNCs)
Page Quick facts on Indian Retail Sector
Page Major Retailers In India
Page Retail Formats In India
Page Challenges Facing Indian Retail Industry
Page References
Topic 6 Page Chain Organizations
Page Definition
Page Organization For Buying And Merchandising
Page Customer Services
Page Selling Services
Page Promotional Activities
Page Fashion Coordination
Page Major Chain Retailers In India
Page References
Topic 7 Page Off- Price Retailing
Page Discount Stores
Page Store Policies
Page Niche Stores
Page References
Topic 8 Page Hypermarkets
Page Mom-and-Pop Store
Page Warehouse Club
Page References
Topic 9 Page Peddlers
Page Mail-Order Sellers
Page Catalog Showrooms
Page Video shopping
Page Ordering via SMS
Page References
Topic 10 Page Online Computer Services
Page e-retailing
Page Other Forms of Retailing
Page References
Topic 11 Page Introduction
Page Globalization
Page Globalization In India
Page Impact of Globalization
Page Measures of Globalization
Page Disadvantages of Globalization
Page Effects of Globalization on Indian Industry
Page Globalization of Indian Textile Industry
Page Background of Globalization of the Fashion Industry
Page Reasons for Globalization of Retailing
Page Imports versus Domestic production
Page Regulation of Imports
Topic 12 Page The World Trade Organization (Wto)
Page The Multifiber Arrangment (Mfa)
Page Quotas And Bilateral Trade Agreements
Page Country Of Origin Rules
Page Taxes On Imports: Tariffs/Duties
Page References
Topic 13 Page Definition
Page Role and Responsibilities of a Merchandiser
Page Planning and Control
Page Product development
Page Costing
Page Interfacing with Sales and Marketing
Page Production Authorization
Page Interfacing with Manufacturing
Page Material Management
Page Sourcing
Page Traits of a Merchandiser
Page References
Topic 14 Page Introduction
Page Financial control
Page Operations
Page Personnel
Page Sales Promotions
Page References
Topic 15 Page Develops Resources for Buying
Page Buy
Page Study Consumer Market
Page Study fashion Trends
Page Work with Other Departments
Page Maintains Stock
Page Prepare written Materials
Page Organize And Manage Office
Page References
Topic 16 Page Product Development
Page References
Topic 17 Page Retail pricing
Page References
Topic 18 Page Introduction
Page National /Designer Brand
Page Private label brand
Page Retail Store Brand
Page Non-Brands
Page References
Topic 19 Page Types of Advertising
Page Scheduling and Planning
Page Media
Page Newspaper
Page Space and Positioning
Page Supplements
Page Magazines
Page Television
Page Time Buys
Page National Television
Page Radio
Page E-Commerce
Page Direct Response
Page References
Topic 20 Page Planning and Executing Advertisement
Page Special events-Fashion shows
Page References
Topic 21 Page Publicity
Page References
Topic 22 Page Visual Merchandising
Page Suggestions
Page Types of Display
Page Elements of display
Page Display Props
Page Background
Page Colour
Page Lighting
Page Signs or show cards
Page References
Topic 23 Page Cad,Cam&Cim
Page Quick Response
Page Real Time Merchandising (RTM)
Page References
Topic 24 Page Export Registration Procedure
Page IEC code (Importer and Exporter code number)
Page Export import licensing
Page Custom Procedures
Page EXIM Policies
Page Duty Drawback Scheme
Page References
Topic 25 Page Export Promotion Councils
Page Apparel Export Promotion Council (AEPC)
Page Handloom Export Promotion Council (HEPC)
Page Indian Silk Export Promotion Council, Mumbai (ISEPC)
Page References
Topic 26 Page TEXPROCIL
Page SRTEPC
Page W & WEPC
Page EPCH
Page References
Topic 27 Page Introduction
Page BTRA
Page ATIRA
Page SITRA
Page NITRA
Page References
Topic 28 Page SASMIRA
Page WRA
Page References
Topic 29 Page Fashion Information Services
Page Fashion Consultant
Page Merchandising, buying, and product development organizations
Page Management Consultants
Page References
Topic 30 Page Fashion in News Media
Page Fashion Magazines
Page News Papers and General Magazines
Page Trade Publications
Page References